The Musketeers in the storming of Bricorama




The group of independent distributors, which has created the brand Bricomarché, is currently negotiating the purchase of another retail chain specializing in diy : Bricorama. The approximation would give birth to the number three sector in France.
Les Mousquetaires (Intermarché, Bricomarché, Brico Cash…) and Bricorama entered into exclusive negotiations by signing “an agreement non-binding and preliminary, with a view to a reconciliation without a public purchase offer. Only be concerned with the activities in France and Spain : the real estate and the activities in Benelux of Bricorama will continue to be operated under franchise with the group Intergamma.

 

The amount of the acquisition was not disclosed but the scope of the operation represents a turnover of 500 million euros on a turnover, which was€ 700 M. Founded in 1975 by Jean-Claude Saddler, the independent group now has 164 stores in France and employs more than 2,500 people. Its net result exceeded€ 23 M annual in 2011, collapsed – while remaining largely positive, reaching€ 12 Million in 2016. He claims the position of fifth player in the diy market in france.

 

Bricorama, which is often at the heart of the maneuvers
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  • Sunday work : FO shut Bricorama

 

For its part, the grouping of The Musketeers is based on a large number of signs different of which 505 are dedicated to the diy store (Bricomarché and the hard discounter Brico Cash). The merger of the two networkswould give birth to the number three” of the sector in France. As to the allocation of capital, the statement said that “the position of the family Saddler in the capital of Bricorama SA remains unchanged“.

 

This marriage, which must still be approved by competition authorities, would as a result of numerous adventures in the world of the French distribution : in September 2015, Bricorama had proposed a union with Mr.Diy had refused. The banner of Jean-Claude Saddler was also at the forefront of the fight to get the right to open on Sunday. Punished, she had attacked Castorama and Leroy Merlin to trial for unfair competition, obtaining that all the shops are forced to close in the fall of 2013… before they are allowed to reopen in march 2014.




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